Mere recommendation of an article does not bind the vendor of it.

Explanation

(English-origin maxim.) Mere praise or recommendation of goods by the seller does not create a warranty — the buyer must distinguish between puffery and a binding representation.

Where this applies

• A used car dealer says the vehicle is a great car, but the buyer cannot sue based on that general praise because puffery is not a warranty.
• A realtor calls a house charming and full of character, and the buyer cannot claim breach of warranty based on those subjective compliments.
• A furniture store salesman says a couch is the most comfortable in the store — that recommendation does not create a binding guarantee.